Yoga Soul MCR

2017 - 2018

Melissa Developed brand, designed and developed a responsive website and made sure the SEO was spot on.

Melissa The Yoga Soul team wanted an identity for their studio that would carry a feel of masculinity, yet feel at home in trendy Manchester.

We started with developing a brand identity for the yogis. We then did some important SEO research and site mapping before moving on to the site design.

It was important to the Yoga Soul team to have a website that would do well in search. Whilst no new website shoots to the top of Google after launch, we wanted to give the site the best possible chance of claiming a top spot amongst its competitors over the years.

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- Melissa The Client, Yoga Soul MCR

The Brand

Putting the Soul in Yoga Soul

It was important for the Yoga Soul team to have a brand image that would carry a feel of masculinity, yet still carry aspects of the yoga community. The icon of the Yoga Soul logo is a triangle, the most sacred easter symbol of OM, representing creation. The negative space in the triangle reveals a Y for our logo. Lastly, the separate imperfect triangles combine to create one whole triangle, showing that imperfect parts put together can create something perfect, strong and robust.

The Seo

Getting the Word out there

Melissa It was important to the Yoga Soul team to have a website that would do well in search. Whilst no new website shoots to the top of Google after launch, we wanted to give the site the best possible chance of claiming a top spot amongst its competitors over the years.

Melissa Research

We began the process with competitor research to see how other studios were achieving strong positions in search results. Next we carried out keyword research to get a sense of how Manchester’s yoga community were looking for yoga classes.

Site Structure

Based on this we were able to draw up a site structure that would help Google recognise Yoga Soul as a real hub for yoga classes and events in Manchester. For example, we knew we needed to build a site that would offer clear “answers” to searchers looking for specific classes (for example “hot yoga in Manchester”. This meant creating a separate page for each yoga class.

UX Mapping

We worked with Yoga Soul to develop a list of user stories that would help us ensure everyone using the site found what they needed. Combining this with the SEO research we mapped out each of the key pages with their main section.

The Website

Everything a Yogi Needs

It was important for Yoga Soul to have a website that can allow their visitors to easily view and book classes and events. The website integrates with MindBody to create a seamless booking experience for classes and events. Guest teachers can easily be added for classes and events, and for regular teachers, visitors can view the teachers page to learn more about them. A visitor can view the classes schedule, the prices for classes and membership, and see when and where the latest events are taking place.

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