A simple website and friendly branding for a family-run farm
The owners of Fiegenfeld farm asked us to design and build a basic brochure website to create awarness of their game investment programme and to develop a brand to go with it.
For this low-cost web development project we took inspiration from the Namibian bushveld and created a website and brand that would reflect the calm open spaces whilst still conveying all the necessary information at a glance.
To keep costs down, we took a light touch approach with this site. Basic SEO research gave us enough information to guide copywriting and site structure. We used simple graphics and repeating blocks to quickly put together a site that still looks great and works well.
- Melissa, Search & Strategy at Both Birds
The Brand
Nature's palette
Feigenfeld wanted their logo to represent the lush savannah landscape of their farm.
We went with a soothing colour palette dominated by green, inspired by the farm’s fauna and flora. The handwritten script font of the logo feels both rough and elegant, representing the beautiful untamed Namibian nature.
The SEO
Finding a familiar vocabulary
At the time, the owners’ primary objective for the website was for it to generate awareness of their game investment project. But this needed to be adaptable as times and trends changed.
To ensure the site was going to attract appropriate traffic but remain resilient in search, our team conducted basic SEO research to establish the current vocabulary around game investment. This helped inform copywriting for key pages.
The Website
Making the experience come to life
Fiegenfeld wanted their website to showcase their farm and everything it has to offer.
The farm has been handed down through three generations, each generation having taken care of the land with pride. They believe in ethical farming and maintain a balance of the environment.
We added emphasis to the strong beauty of the farm, using photos of the farm’s landscape and wildlife.
Structured content sections allow for easy navigation through the website content. Drop down FAQs on the Exotic Game Investment page allow for answers to common questions while keeping the page from looking cluttered.
